Is Beer Coming to Vancouver's 5th Ave Cinema?

Vancouver moviegoers may soon be able to enjoy a beer with their popcorn at one of the city's larger theatres.

Council is currently considering granting a liquor license to Cineplex Cinemas Fifth Avenue.  This 5 screen theatre is owned by one of Canada's biggest entertainment companies and would be the first mulitplex in the city to allow drinking.

However the theatre would become an adults-only venue under the new plan. Only 19+ patrons would be admitted into the cinema, where they could enjoy wine or beer from noon to 11 p.m. providing movies are screening at that time. Cineplex is already operating 2 of these adults-only 'VIP' theatres.  In Coquitlam and Abbotsford.  In addition to serving alcohol, they offer upscale menu choices (from shrimp ceviche to an artisanal cheese board) and in-seat service, with special high-backed leather chairs for patrons.  Plans call for similar upgrades at the Fifth Avenue location, part of a $2-million overhaul to attract a more mature audience.


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