Learning to appreciate wonky fruit

Kromkommer

Many fruits and vegetables go to waste because supermarkets reject them as too ugly to put on sale despite being perfectly edible and nutritious.  But Dutch social enterprise Kromkommer is helping change attitudes towards misshapen produce with a children's toy range available to parents in 23 countries.


Image result for Kromkommer wonky fruits images


'It shows kids the beauty and diversity of wonky fruit and veggies," says Mark Kingma, head of concept and design at Kromkommer, whose name is a play on the Dutch words for crooked and cucumber.

The bias against produce that doesn't conform to an ideal shape stems partly from past EU legislation restricting the sale of wonky fruit and vegetables even though the law was relaxed ten years ago. "Instead of ending up in the bin these wonkies should end up on someone's plate," says Kingma

Image result for Kromkommer wonky fruits images

Comments:
No comments

Post Your Comment:

The data relating to real estate on this website comes in part from the MLS® Reciprocity program of either the Real Estate Board of Greater Vancouver (REBGV), the Fraser Valley Real Estate Board (FVREB) or the Chilliwack and District Real Estate Board (CADREB). Real estate listings held by participating real estate firms are marked with the MLS® logo and detailed information about the listing includes the name of the listing agent. This representation is based in whole or part on data generated by either the REBGV, the FVREB or the CADREB which assumes no responsibility for its accuracy. The materials contained on this page may not be reproduced without the express written consent of either the REBGV, the FVREB or the CADREB.