Many fruits and vegetables go to waste because supermarkets reject them as too ugly to put on sale despite being perfectly edible and nutritious. But Dutch social enterprise Kromkommer is helping change attitudes towards misshapen produce with a children's toy range available to parents in 23 countries.
'It shows kids the beauty and diversity of wonky fruit and veggies," says Mark Kingma, head of concept and design at Kromkommer, whose name is a play on the Dutch words for crooked and cucumber.
The bias against produce that doesn't conform to an ideal shape stems partly from past EU legislation restricting the sale of wonky fruit and vegetables even though the law was relaxed ten years ago. "Instead of ending up in the bin these wonkies should end up on someone's plate," says Kingma