According to several "reports"—although the root of it all traces back to TMZ, so who really knows if this is true or not—Steve Jobs' iconic black turtleneck has been selling out.

The Apple cofounder, who passed away Wednesday (October 5), didn't just wear any old black turtleneck. He reportedly preferred the Cotton and Microfiber Classic Long Sleeve Mock by St. Croix, a U.S. luxury menswear label that's been making knitwear collections for the past 19 years, which retails for $175.

A rep for St. Croix told TMZ today (October 6) that black mock turtlenecks have been "flying off the shelves" and that the company has experienced "almost 100 percent increase in sales".

But then again, this is TMZ, so take from it what you will.

If you're so inclined, you can purchase your very own Steve Jobs-approved black turtleneck at the St. Croix website.

No reports yet as to whether New Balance runner sales have spiked.