Welcome to Storybrooke

Once Upon a Time, since 2011, film crews have been descending on our quaint little fishing village of Steveston and have transformed it into StoryBrooke, Maine.   The businesses in the 'Real Storybrooke' are often seen in the show, and crews spend hours changing signs and building set pieces prior to filming. The Steveson Post Office & Visitor Centre becomes the Storybrooke Post Office, Steveston Coffee Co transforms into Storybrooke Co., and Pieces home decor and gift shop turns into Purbeck Shoes.  Romania Country Bread has truly embraced its fictional alter ego, and maintains thier Storybrooke Country Bread signage year-round.

You can pick up a free "Once Upon a Time' walking map at the Tourism Richmond Visitor Centre on Moncton (where much of the filming takes place)  and take your own self guided tour of Steveston.  It's fun to walk in the footsteps of the show's stars, such as Robert Carlyle (Rumplestiltskin), Jennefer Morrison (Emma Swan) and Lana Parrilla (Regina Mills).

Stop by the Visitor Centre to get your official licensed OUAT souvenirs, such as t-shirts, hats, mugs, magnets and much more.

Several shops in Steveston carry OUAT-themed merchandise or have created themed food or beverages.  The Candy Dish carries a variety of sweet treats such as Snow White Fudge and Rumpel's Chocolate Dagger.  Visitors can also try a Dark Swan Latte at Village Books and Coffee House or Henry and Emma's Special Hot Chocolate with Cinnamon at Steveston Coffee Co.

Tourism Richmond's Real Storybrooke Facebook page features photos, film updates and shooting schedules.  Come on down and check out Storybrooke!

Pack Your Bags and Head to Storybrooke


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